The salesman was talking to his supervisor about the sales pitch he had just made that had ended without a sale. The salesman sought to dismiss his failed attempt with the adage, “You can lead a horse to water, but you can’t make him drink.”
His supervisor responded pointedly, “You job isn’t to make him drink. Your job is to make him thirsty.”
Jesus said, “But I, when I am lifted up from the earth, will draw all men to myself."
Jesus is so attractive. Not in regard to his appearance. Scripture says that Jacob was good looking, but nothing is ever said like that about Jesus. His attraction is in his power, love, justice, holiness, and godliness. Much of his nature was revealed prior to the Golgotha event, but when he was lifted up, all of those attributes were magnified a thousand fold! If people will notice him, they will be drawn to him. When people see Jesus, really see him, they get thirsty.
If people hear what we say, and they are not drawn to Jesus – they don’t get thirsty – could it be that they are not really seeing him? If the picture we paint with our words as we speak about Jesus is consistently ineffective, could it be that we are not “lifting up” Jesus, but something or someone else? There will be those who consider the cross foolishness, but if we rarely see someone who sees in our message the “power of God” and believes to their salvation, we need to rethink our words. Are we trying to make people drink with our reasoning, or are we trying to make people thirsty with the good news?
When we lift Jesus up, he will draw all men to himself. That’s Life at Work!